Top 5 Social Apps on Android in Africa Q1 2024

In the first quarter of 2024, the top social apps on Android in Africa demonstrated varied performance trends in terms of downloads, revenue, and active users. Here’s a detailed look at the performance of Facebook Lite, TikTok, TikTok Lite - Save Data, Facebook, and Instagram.

Facebook Lite saw a significant increase in weekly downloads, reaching approximately 1.4M by the last week of March. Active users also showed an upward trend, peaking at around 26.2M in early March.

TikTok experienced consistent weekly revenue, averaging around $120K towards the end of the quarter. Downloads saw a notable dip mid-quarter but recovered to about 746K in the final week of March. Active users fluctuated slightly, maintaining an average of over 25M throughout the period.

TikTok Lite - Save Data displayed a gradual increase in weekly downloads, culminating in 764K by the end of March. Active users remained relatively stable, with a peak of approximately 13.8M in the last week of March. Revenue, although minimal, showed a slight uptick towards the end of the quarter.

Facebook maintained steady weekly revenue, averaging around $10K. Downloads peaked at 675K in the final week of March, while active users consistently increased, reaching approximately 111.8M by the end of the quarter.

Instagram experienced modest revenue growth, ending the quarter with around $6K weekly. Downloads fluctuated but settled at approximately 453K in the final week. Active users remained stable, averaging around 33M throughout the quarter.

These trends highlight the dynamic nature of social app usage in Africa. For more comprehensive insights and detailed data, visit Sensor Tower.